Claudia Mata, a former New York City–based fashion editor, never saw it coming! However, her husband’s family has long been involved in the marijuana industry, this was the reason behind Mata’s inspiration to the opportunity for creativity and enterprise… Would you do the same? Check Mata’s story below..
There are people who may be thinking: I’m not really into cannabis—I’ve never done it. I was that person, ten years ago, I wouldn’t have said, ‘Oh, yeah, I’m starting a cannabis company.
A woman who once spent her days dealing in jewelry and high-end accessories, totally changed her path after a recent move to the Bay Area in San Fransisco.. Learning everything she could at cannabis university! Don’t be shocked, it exists! And working with an herbalist to create something elevated and organic, giving it a French-inspired name, and putting it in the kind of slick packaging… ‘Vertly’ came to life!
For those who want to feel the light effects of cannabis on the central nervous system, including relaxation, antiviral, and pain management, Vertly is there to provide a line of hemp and cannabis lip balms of varying degrees of plant-infused potency. The cannabis-infused option though is only available in California.
When you apply cannabis topically, you’re never going to get that stoned high,” says Mata. “It doesn’t enter your system that way, but you have more of the subtle benefits.
Another butter contains hemp-derived CBD, the “miracle molecule” in cannabis that has been linked to balancing the immune, digestive, and nervous systems and reducing pain—with a minimum of the psychoactive elements of THC.
“It promotes a subtle state of tranquility and generally helps to relieve anxiety,” says Mata. “And it can help with headaches, cramps, and pain.” Those happy to remain at their regular frequency can opt for standard, hempseed oil lip butter, rich in omega-3 and 6, shea butter, and coconut oil, and great for repairing sun damage. All three levels of Vertly have healing and antiseptic properties, and come in black, gray, and white packaging, respectively.
Mata, who also has ChapStick-like tubes of the balm in the works, sees Vertly as a sort of nano-dosing. “You can enjoy these throughout the day and never feel like you’re not in the right headspace,” she explains.