It’s time to think black. CIIN delves into one of the greatest additions to the health/ beauty worlds. Introducing activated charcoal, the potent natural treatment used to trap toxins and chemicals.. It is also believed that there is quite no competition when it comes to its powerful teeth whitening effects..
Let’s make things clear.. We are all familiar with our backyard BBQ charcoal, made from coal, wood or other substances, activated charcoal on the other hand is literally ‘activated’ when high temperatures are combined with a gas or activating agents to expand its surface area, the result? A powerhouse of porous material that sucks in impurities from the environment around it. The ‘sucking in’ means that activated charcoal acts just like a magnet, and attracts unwanted material in its pores leaving the area around it clean.. This explains why the World health Organization listed activated charcoal as an essential medicine for the treatment of poisoning and overdoses..
Other medicinal uses include reducing intestinal gas (flatulence), lowering cholesterol levels, preventing hangovers, and treating bile flow problems (cholestasis) during pregnancy. It is also hyped for internal cleansing, weight loss, mold cleansing, skin and body health.. Due to its dotted surface area with the numerous nooks and crannies, it draws in and traps toxic substances in the gut like a sponge, preventing them from being absorbed by the body by approximately 47 %.
Back to the beauty talk.. It was when activated charcoal was included in toothpastes that the gleaming world of pearly whites went nuts! Talk about the Chanel of toothpastes, there is no letting go of this black magic.. Brushing with activated charcoal is an all-natural way to remove surface stains caused by coffee, tea or red wine without bleach or abrasives. The result? Fluorescent white teeth after as few as one use. And for that we give you a CIIN promise that this stuff works! Tried and tested, our favourite is Beverly Hills Formula conveniently found in major pharmacies and big supermarkets in Jordan..