When you’re on the hunt for your next beauty bargain you do all sorts of investigations and research. So what if we came to tell you that Allure Magazine’s Readers’ Choice Awards are exactly that? A step that’s saving you major time and energy and simply giving it to you on a silver platter. Allure’s Readers’ Choice Awards have been giving us major beauty inspiration since 2007 and we will brief you on the major who what and where’s of the winners. Some of the products are return hits while others are fairly new …nonetheless, these are all THE items that are worth having and keeping in stock!