The Scandinavians know a thing or two! When you think of H&M, IKEA, ABBA, and Stieg Larsson novels then we have to admit that the Scandis definitely know a thing or two. You will argue that none of these are beauty-centred and you are right, but give it some time! Scandinavians are taking the world by storm; their fashion brands are blowing over and it’s only a matter of time for their beauty brands to invade as well. So what exactly identifies Scandi-beauty and what can we learn from them? Read below.
What Identifies Scandi-Beauty?
A less-is-more attitude lies at the core of Scandinavian beauty. The Scandinavian beauty philosophy hugely depends on natural yet effective products with a less-is-more mentality. Their utmost concern is the ultimate well-being of their skin.
What Are The Elements Of Scandi-Beauty?
Scandinavian countries are known for their rich natural resources with an abundance of glacier water, cloudberries and botanicals. Hydration is an integral aspect of Scandi-beauty because of the increasingly cold temperatures, and they never skip on SPF.
Hydration & SPF
Their hydration routine includes a rotation of cleansing oils, serums, face mists, and sheet masks. They switch to cleansing oils in winter, face mists replace regular toners and these are followed by a targeted serum and a day cream. Their less-is more approach is reflected in the light, fast absorbing layers they use as versus heavier formulas. Sheet masks are used once a week. And to the contrary of what we believe; Scandinavian countries get plenty of sunshine; thus SPF is crucial in summer as well as winter.
Their products are all developed with their rich natural resources and the purest of ingredients including their glacier water, their precious cloudberry, and pure omega oils.
– Scandinavian Glacier Water: this oxygen-rich pure water is found in all Scandinavian products. It softens, refreshes and cleanses the skin and scalp like no other.
– Cloudberry: cloudberry is a rare type of berry that is specific to that area of the world and it is their best-kept beauty secret. It’s a powerful anti-aging ingredient, contains vitamins A, B, C, and E, in addition to calcium and magnesium. It is claimed that a single Cloudberry contains quadruple the amount of vitamin C that is found in an entire orange!
– Pure Omega Oils: omega-rich oils are also an essential component in Scandi-beauty as they’re known to stimulate collagen and elastin synthesis in the skin, and they’re very hydrating.
Scandinavians believe great hair starts with the scalp …obviously …and they also believe in products that multitask. They want to target dehydration, build-up, and any sensitivity and irritation in one go.
This is a trend that’s really picking up and this is where it originates. Splash your face with ice-cold water first thing in the morning. If you can handle it; end each shower with a few seconds of an ice-cold rinse. Hydra-therapy is an ancient technique that helps reset the sympathetic and parasympathetic nervous systems and it helps drain away any nervousness and anxiety.
The Scandis have such a holistic way of life; balance is key in terms of their diet (water, berries, and fish), exercise, skincare, spending time outdoors, and about prioritising their happiness.